The ever-changing tide of booze

So here’s a rather unexpected trend to tell of, total alcohol consumption has fallen for the 6th consecutive year. Well, perhaps not, with the growing awareness of the importance of exercise in our daily life, minimising the consumption of high fatty foods, that alcohol is a no-no for anyone wanting to watch their weight. Yet, there is that odd dichotomous existence of weight loss shows like The Biggest Loser, and cooking shows like Masterchef and My Kitchen Rules. All in the absence of the vital pieces of information – moderation and education.

<Insert picture of me tipping a bottle of beer and a bottle of wine down the sink>
<<Didn’t have that picture coz I washed my sink the night before>>

I find it interesting that figures are provided for drinkers above the age of 15.. as far as I know, the official legal minimum age for alcohol consumption is 18 for ALL Commonwealth states. Where did the data for 15 – 17 year olds come from, and what proportion of the data is made up of under-aged drinkers?

Not surprisingly, beer still trumps wine in terms of volume consumed, and the growing popularity of cider persists. Good Beer Week in Melbourne has grown year on year, as has the size of its crowds although I have somehow learnt to spot familiar faces. Btw, GBW is happening 17-25 May, so see you there!

Craig James, CommSec chief economist, cites anecdotal evidence that consumer habits are gearing towards quality over quantity. How is a news feed report resorting to non-factual opinions? I can counter with my anecdotal unquantified experience that desire for cheap wine in great volumes is none the more stronger given the pathetic growth in income of the younger generation. Especially university students. Just drop by the surround pubs of university campuses on Fridays and observe!

Here’s the Guardian’s reporting of these figures, in which they point out that despite beer being the king of our drinks, it has been experiencing a steady decline in volumetric consumption since the 60s.

And that can’t be good news for wine grape growers as the oversupply remains unaddressed. Consider this. Table grapes are $2.50 – $3.50/kg at the grocers. Wine grapes are being sold at $250 – $350/tonne (guesstimate). That equates to $0.25 / kg. How is that a good deal for the growers? Wine grape growers in the Clare Valley can’t the only ones still concerned certainly.

2014-04-04 20.01.37
And to think this is the expensive stuff!
(Note how Clare is spelt in the link here, amusing)

And it would be reasonable to infer that easing the process of alcohol purchase would promote increased sales volumes, such is the method of online retail stores. G&W blog has a nice post on this, with highlights of the 2014 Nielsen Australian Connected Consumers Report. I personally prefer to wander into a store to pick and choose my wine bottles, unless I’m buying for a function or event (probably at the last minute too!).


About simplepalatesseriously

I am a neuroscience researcher in Melbourne, Australia with a keen interest in wines of the world.
This entry was posted in Australia, Beer, Clare Valley, Daily happenings, South Australia and tagged , , , , , , , , , . Bookmark the permalink.

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