So in the Southern hemisphere, do the bubbles rise in a clockwise or anti-clockwise motion? This calls for much research!
Mumm was the 8th-ranked champagne in Australia in 2010 but has risen to 3rd, right behind Veuve Clicquot. Moet remains the dominant label with ~50% market share, and no wonder with its regular discounting.
Champagne sales were until quite recently helped by the strong Australian dollar. It’s not the cheapest drinking option, the cheapest being about $50. But the relatively low-ish prices certainly demoted the notion of drinking champagne as a luxurious activity.
As the AUD tumbles, it’s time to get back to supporting the local sparkling wine industry people!